Consulting for Business Success

Capital Raising

Fundraising in capital markets is at a more strategic and high-stakes level than basic lending. The focus shifts from borrowing money to raising capital from investors – which means positioning, timing, structure, and credibility all matter. Having a good adviser to represent your business interest to negotiate with your appointed investment bank is key to getting the most mileage from the bank. We are also able to help source for the right investors for your company to bring you the needed capital for business expansion.

1. Selecting and managing the right investment banks

We help the company choose the right investment bank:

  • Run a beauty parade (invite multiple banks to pitch)
  • Compare proposals (valuation ranges, investor access, fees, strategy)
  • Identify conflicts of interest
  • Recommend lead vs co-managers

2. Negotiating fees and mandates

We help the business negotiates:

  • Underwriting / placement fees
  • Success fees vs retainers
  • Expense caps
  • Exclusivity clauses
  • Scope of work (who does what)

We help to ensure companies do not overpay or get locked into restrictive mandates.

3. Challenging valuation and deal structure

We help to protect shareholder value by:

  • Stress-tests the bank’s valuation assumptions
  • Brings independent benchmarks
  • Pushes back on unnecessary dilution
  • Evaluates alternative structures (e.g., staged raises, convertibles)

4. Coordinating all advisors

A capital markets deal involves:

  • Investment banks
  • Lawyers
  • Auditors
  • PR firms
  • Regulators

We act as the central coordinator, ensuring:

  • Consistent messaging
  • Timelines are realistic
  • No advisor dominates decision-making

Without this, companies get pulled in different directions by different advisors.

5. Preparing management for investor scrutiny

We work directly with leadership to:

  • Refine the equity story (clear, credible, not overhyped)
  • Anticipate difficult investor questions
  • Align internal narratives (CEO vs CFO vs operations)
  • Avoid overpromising (a common trap)

6. Independent investor sourcing

  • Tap into our own relationships (family offices, corporates, regional funds)
  • Make introductions outside the formal bookbuilding process
  • Identify anchor investors before the deal launches
  • Bring in strategic investors the bank might overlook

7. Monitoring the bank’s execution

  • Reviews investor feedback coming from the bank
  • Challenges whether demand is being represented accurately
  • Flags if the bank is favoring certain investors
  • Ensures pricing tension is maintained

We make sure the bank isn’t optimizing the deal for itself.

8. Negotiating final pricing and allocation

We advises on:

  • Whether to push pricing higher
  • Which investor mix supports long-term stability
  • Avoiding excessive concentration or “flippers”

9. Safeguarding long-term interests

Banks are incentivized to close transactions. We help your business to focus on:

  • Post-listing performance
  • Investor quality
  • Reputation in the market
  • Future fundraising flexibility

10. Acting as a strategic buffer

  • Translates technical jargon into business decisions
  • Pushes back on aggressive timelines
  • Helps management avoid being pressured into suboptimal choices

In short, we help you to avoid the following:

  • Overpay fees
  • Accept weak terms
  • Rely too heavily on a single bank’s narrative

We help you run the deal instead of letting the banks run the deal.